The marketing personnel's communication enterprise and customer relationship of the bridge.
對顧客而言，營銷人員是企業形象的代表；
For consumers, marketers are corporate image of the representative;
反過來，營銷人員又從顧客那裏給企業帶來許多有用的信息，並為企業帶來經濟上的收益。
In turn, the marketing personnel and from customer there brings to the enterprise, and lots of useful information for the enterprise to bring economic benefits.
如果說，市場經濟運營中的企業是壹列火車，那麽，營銷人員則是這列火車的車頭，決定著火車速度的快慢。
If the market economy operation of enterprise is a train, so, the marketing personnel is the head of the train, determines the speed of the train and slow.
因此，這壹切都要求在現代經濟社會的今天，營銷人員必須要有著更高的職業道德和基本素質要求，以適應商品經濟發展的需要，增進企業的市場競爭力。
Therefore, all these requirements in modern economic society today, marketing personnel must have higher vocational ethics and basic quality requirement, in order to adapt to the needs of the development of commodity economy, enhance the enterprise market competitiveness.
本文從營銷人員職業道德的主要內容入手，通過系統分析營銷人員職業道德缺失現狀，以此來說明營銷人員遵守職業道德的重要性，進而結合文獻檢索和作者的實踐經驗，對營銷人員職業道德缺失的原因進行敘述，並力圖對這些問題進行分析。
This article from the marketing personnel vocational moral main content, through systematic analysis of marketing personnel vocational moral failings, in order to explain current marketing personnel abide by professional ethics, then with the importance of document retrieval and the author's practical experience in marketing personnel, the lack of professional ethics, and tries to description of these problems are analyzed.
在此基礎上，結合我國實際，本文嘗試從國家宏觀和消費者方面提出加強營銷人員職業道德建設途徑；
On this basis, combining with the reality of our country, this paper tries to put forward national macro and consumers to strengthen the marketing personnel professional ethics construction way;
最後，進行了全文總結。
Finally, summarized the full text.