2,訪談法visiting method
3,個案分析法case analysis
4,邏輯分析法 logical analysis
Brief Discussion on Planing of Netnews Specials
Abstract
By means of literature method, visiting method, case analysis, and logical analysis etc, this paper discusses the improtant roles and developmental direction of the planing of netnews specials in network spreading through investigation and case analisis of news specials of oriental web's sprot channel (oriental sports, www.sports.eastday.com).
Keywords：Network spreading, News special、Brand constrction