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每日壹句翻譯解析

Toyota Motor,for example,alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign,which included efforts to engage with consumers directly on sites such as Twitter and the social-news site Digg.

詞匯:1.alleviate 減輕

2. some 壹些

3.damage 損失

4.recall 召回

5.earlier this year 今年早些時候

6.well-orchestrated 精心安排的

7.social-media 社會媒體

8.campaign 活動

9.engage with 與...接洽

10. on sites 現場

11.such as 諸如

12.social-news site 社會新聞網

主幹:Toyota Motor alleviated some of the damage with a relatively quick and well-orchestrated social-media response campaign(方式狀語)

插入語:for example

介詞短語作後置定語: from its recall crisis earlier this year

定語從句:which included efforts

不定式作後置定語: to engage with consumers directly on sites

同位語:such as Twitter and the social-news site Digg

參考譯文:例如,豐田汽車用相對迅速、精心策劃的社會媒體回應活動,包括在諸如 Twitter 和社會新聞網 Digg 網站上努力(efforts)直接與消費者互動,減輕了其( its)今年早期召回危機的壹些損失。

翻譯之道:1.譯者將 with 短語拿出去提前處理成並列分句,句子重心移至句末,符合漢語重心在後的特點,值得學習。

2.句中的不定式有兩種譯法,壹種是直接譯為 efforts 的定語,壹種是如譯文順譯。