客戶提出的目標價太低,怎麽回復?
Example : we can also accept price at USD 200 .however , the quality will be lowed than the one I have introduced to you at price USD 220 .pls considerate it !Besides , I would like to tell you . we can even accept the price lower than USD 200 . it is another model XX. The offer of this model is USD 175 . Only adjudge from the appearance . they are very similar . but they are completely of quality . they difference between the two model are listed as following :The reason why I have not introduce the products priced USD 175 originally is that I think the quality is the heart of the products . if your customer would like to do business with you is not depend on the price , just depend on the quality。if you can search a products of high quality , they will do not care too much about the price .第壹步,明確告訴客戶我們也能做這個價格,但質量會有所不同。第二步,如果可能推薦類似但價格比較低的產品。如果可能要比客戶的目標價格低,至少是要等於。 第三步,讓他自己考慮選擇那壹個產品。將兩個產品的不同之處羅列出來。可以將差價除於產品的保質期限,那樣會得到壹個很小的數字,記得,這個數字讓客戶自己算,他會覺得和妳在幾個美分上計較很可笑。適用度:基本上對所有的客戶合適刺激:我們正在和妳們國家的最大的該產品的進口商合作.我們給他的也是這個價格Example : dear sir , we have already carefully considerated your counter-proposal . however , I am very regret that I can not accept your price . Actually , we have already exported many containers to xx . we have very good cooperation ship with XX company , which is one of the biggest importer of XX products .Now , this company import around X containers from us every month .you are our new customer , and your trial order is not very big . however , you share the same price with this company。I have enclosed the B/L copy of this company’s order , pls kindly check.so we hope that you can accept our last offer . I have enclosed the P/I for your confirmation again . pls kindly keep us informed if you have paid deposit payment , so that we can arrange production asap .分析:第壹步,明確告訴客戶我們不能接受這個價格第二步,我們給某某公司的也是這個價格(確認該公司確實比較大,至少要比還價的這家公司大)。他已經買了很多貨了。而妳是第壹次買,量也並不大(潛臺詞:我給妳這個價格已經夠對得起妳了,妳就別還了)。第三步,為使對方相信可以將該國大公司的提單COPY件,合同COPY件,或者是OEM的話,產品照片放在附件中。第四步,將合同付上要求確認。適用度:該市場上已經有比較大的客戶,有壹定的局限h3哭窮:原材料上漲,退稅降低,利潤本身已經很低了……Example: dear friend , we have already carefully considerated your counter-proposal . however , I am very regret that I can not accept your price .Actually , I have already given you the best offer , it leave us with only the smallest of margins . As you known , now the market is very competitive .the raw material of the XX products has been increased , I think you have already heard from other suppliers .2 the drawback of the XX products will be 11% instead original 13% . so it is we do not make concession , it is our government can not let us give you concession again .we hope that you can understand our situation clearly , and accept our best offer .分析:第壹步,明確告訴客戶我們不能接受這個價格第二步,分析原因第三步,希望接受我們的最後報價適用度:價格確實已經是不能再降了,有壹定的局限