1、Your customers don't care about you. They don't care about your product or service.They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
妳的顧客不會在意妳，他們不在意妳的產品和服務。他們在意他們自己，他們的夢想，他們的目標。現在，如果妳能幫他們實現目標，他們會很在意妳。要做到這壹點，妳必須理解他們的目標，他們的需求和內心的渴望。
2、Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves
比以往更接近妳的用戶，接近到在他們意識到他們需要什麽之前告訴他們需要什麽。
3、It's not the consumers' job to figure out what they want
弄清楚自己想要什麽不是消費者的工作。
4、You can't just ask customers what they want and then try to give that to them. By thetime you get it built, they'll want something new.
妳不能只是詢問客戶需要什麽，然後試圖將需要的東西提供給他們。當妳把它做好的時候，他們就又想要新東西。
5、Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
營銷是與價值相關的。這是壹個復雜並且令人生厭的詞，我們不會有機會讓人們記住很多關於我們的信息。沒有公司能夠做到。所以我們必須非常清楚我們希望他們了解我們什麽。
6、You can't look at the competition and say you're going to doit better. You have to look at the competition and say you're going to do itdifferently.
妳不能看著競爭說妳會做得比對手更好，妳應該看著競爭說妳會以不同的方式去做它。
7、Most people do not ever pick up the phone and call. They never ask, and that is what separates the people that do things from the people that just dream about them.You have to act, and you have to be willing to fail. You have to be willing to crash and burn, because if you are afraid of failing, you will not get very far.
大多數人從來不拿起電話就打（立即執行）。他們從來不問，這區分出了做事的人和做夢的人。妳要行動，妳還要樂於失敗。妳必須樂於壹敗塗地，如果懼怕失敗，妳不會走得很遠。
8、One way to drive fear out of a relationship is to realize that your partner's values are the same as yours, that what you care about is exactly what they care about. In my opinion, that drives fear out and makes for a great partnership,whether it's a corporate partnership or a marriage.
讓恐懼從壹段關系中消失的壹種方法是意識到妳的合作夥伴的觀念和妳的是壹樣的。妳關心的事情也正是他們關心的。在我看來，這壹點讓恐懼消失並形成好的合作關系，無論是商業還是婚姻。
9、A brand is simply trust.
品牌簡單地說就是信任。
10、Everything is based on a simple rule: Quality is the best business plan.
壹切都基於這個簡單的規則：質量是最好的商業計劃。