1.上海世博會將是探討人類城市生活的盛會；是壹曲以創新和融合為主旋律的交響樂；將成為人類文明的壹次精彩對話。
Shanghai World Expo will be to explore the human event of city life; is an innovation and integration for the main theme of the symphony; will be a wonderful human civilization dialogue.
2. 中國2010年上海世博會會徽圖案以中國漢字“世”字書法創意為形，表達世博會“理解、溝通、歡聚、合作”的理念。
China 2010 Shanghai World Expo emblem design to the Chinese characters "World" creative calligraphy for the word form, the expression of the Expo "understanding, communication, gather, and cooperation" concept.
3. 上海世博會吉祥物海寶（HAIBAO）寓意為“四海之寶”，以“人”為核心創意，契合上海世博會的主題。
Shanghai World Expo mascot Bao Hai (HAIBAO) symbolizes "the treasures of the world" to "person" as the core creative and fit the theme of Shanghai World Expo.