這個廣告中的信息不僅僅說明了懷孕期間食用營養補充劑的好處，它挖掘了與未出生或即將出生的孩子的關愛聯系。甚至該營養補充劑的品牌口號“超乎日常需要的優惠”闡述了如下理念的作用：維生素遠不只是壹種彌補葉酸的媒介.
16.Traffic managers make sure the creative group and media services are coordinated so that deadlines for getting promotional materials to printers and media organizations are met. The job requires tremendous organizational skills and is critical to delivering the other services to clients.
交通管理者們確信創造性的組織和媒體服務協調的很到位，以至於獲得打印機和媒介組織的專業材料的最後期限可以滿足。這項工作需要極大的組織技巧，並且對顧客輸送其它服務也是至關重要的。
17. Give an example of how the skills of a public relations firm might be employed to reinforce the message that a sponsor is trying to communicate through other forms of promotions. p72
舉例說明公關公司在強化贊助商試圖通過其它形式提升和改進的信息的技巧。
22. Greed, for a lack of a better word, is good. P.97
貪婪，如果缺乏壹個更好的詞來形容的話，是褒義的.
23. Another aspect of informing the public has to do with the role advertising can play in communicating about the important social issues. P112
通告信息的另壹面不得不與廣告在傳播重要的社會問題中所起的作用發生聯系。
24. One may build a compelling case that American culture is—beyond redemption—money-mad, hedonistic, superficial, rushing heedlessly down a railroad track call Progress. P117
壹個人可以構建壹個強制性的實例：美國文化超出了瘋狂贖錢的，享樂主義的，表面的，粗心大意地沖向鐵路軌道的呼叫進程。
25.Advertising:Demeaning and Deceitful, or Liberating and Artful? p117
31.When a competitive product is named, it should be one that exists in the marketplace as significant competition.
當壹種有競爭力的產品在命名的過程中，它應該是實際市場中具有重要競爭力的產品。
33. Spam can be so bad it has actually shut down a company’s entire operation. P141
Spam(壹種灌裝肉的品牌)是如此的糟糕，以至於它已經關閉了廠家的全部生產。
34. As blogs have proliferated across the media landscape, so have efforts by business and manufacturers to gain positive mentions, reviews, and commentary on these seemingly grassroots sites. What ethical issues are raised if a blogger is paid to comment on a product? Does it matter if the blogger discloses any such financial agreements? p146
因為網絡博客增進了媒體的範疇，所以商家和生產商可以從這些有意義的基層網站上獲取積極的論述、觀點和品評。如果壹個寫博客的人需要付費評論壹種產品，可以引發什麽樣的倫理問題？如果寫博客的人揭露出任何那樣的金融協議，要緊嗎？