1, product update cycle is short, Samsung to develop hundreds of new products every year,every 3 months, will launch new products aimed at different target customers, which makesthe Samsung brand maintain exuberant vitality, constantly consolidate the image in the minds of consumers.
2、以中高端客戶為主，三星手機在中國以中高端市場為目標，采用市場導向定價、質量定價、聲望定價等定價策略。三星根據中國手機消費者重視手機的品牌，地位，時尚設計等因素。確定了三星手機不是以產品成本為定價依據，而是以市場為導向。
2, to the high-end customers in the main, Samsung mobile phone in Chinese in high-endmarket, the market oriented pricing, quality, prestige pricing pricing pricing strategy.Samsung mobile phone according to the Chinese consumers pay attention to mobile phonebrand, position, fashion design factors. Samsung mobile phone not to determine the cost of products is the basis of pricing, but market-oriented.
3、同壹時間上市的產品種類多，三星手機目前在中國大陸市場銷售的產品有300多種。產品劃分從B－S 擁有12個產品系列。各系列是面向不同人群劃分。
3, the same time listed products, Samsung mobile phone currently has more than 300 sales in the market, products Chinese. Products are divided from the BS has 12 series of products. The series is divided for different groups of people.
4、三星手機的新產品壹貫實行撇脂定價。以便從新上市的產品中攫取盡可能多的利潤。三星產品上市初期，制定較高的價格，在競爭者研制出相似的產品以前，盡快的收回投資，並且取得相當的利潤。然後隨著時間的推移，在逐步降低價格使新產品進入彈性大的市場。
4 new products, Samsung mobile phone always execute skimming pricing. In order to grab as much money as possible from the listing of new products. Samsung products listed on the early, set high prices, before competitors to develop similar products, recover investment,and achieve a considerable profit. Then, with the passage of time, gradually reduce the pricein the new products enter the market with high elasticity.
5、三星手機實行本土化生產。三星手機目前大陸沒有代工廠，都是自己生產廠生產。三星電子株式會社與天津市電子儀表總公司於2001年8月合資成立天津三星通信技術有限公司，主要生產GSM手機。2002年，三星電子集團控股成立了深圳三星科健移動通信技術有限公司，主要生產三星CDMA手機。三星手機包括高端手機不存在進口現象，因為整機進口稅率高於零部件進口稅率，因此三星通常進口零部件，到中國工廠組裝。
5, Samsung mobile phone implement localization production. Samsung mobile phone at present, no OEM factory, is a manufacturer of production. Samsung Electronics Co. Ltd.and Tianjin Electronic Instrument Corporation in 2001 August joint venture established TianjinSamsung Communication Technology Co., Ltd., mainly the production of GSM mobile phone.In 2002, Samsung Electronics Group established Shenzhen Samsung Kejian MobileCommunication Technology Co., Ltd., mainly the production of Samsung CDMA mobile phone. Samsung mobile phone including high-end mobile phone does not exist because theimport, import tax rate is higher than the parts import tax rate, so Samsung usually imported parts, to Chinese factory assembled.